UX vs UI: what is the difference
UI and UX – many of you have already heard about these concepts. But what really lies behind these abbreviations and are they as simple as they seem?
To begin with, we need to state that comparing them is not that difficult, it is impossible, and not even correct. These are two completely different concepts that need to be considered separately.
At the same time, both of these elements are crucial for the final result and cannot exist without each other. In general, UX Design or User Experience Design is an analytical and technical area of development. On the flipside, UI Design or User Interface Design is what we sometimes mistakenly call graphic design. Although, in fact, everything is much more complicated.
Let’s assume that our future product is a home. The foundation, the frame, the supports and the beams in it are the program code that gives it structuredness and does not allow it to fall apart. Walls, rooms, doorways and window openings are UX measurements, optimizing space for its most comfortable use. The User Interface is already a wall finish, laminate or tile, everything that creates the look of our house and its comfort for users.
Thus, UI and UX are design spheres that cannot be mixed together, but cannot exist without each other. A great product starts with the UX, followed closely by the UI. Let’s see what each of them stands for.
UX makes the interface useful
User experience is the process of identifying user problems and solving them in order to increase their satisfaction. Improving ease of use and the satisfaction that a customer gets when interacting with a product determine the product quality and relevance.
Most frequently, you do not notice the result of the UX designer work until everything works well. But if you start wondering “What to do next to solve my problem?”, then you have a bad UX.
User experience is real science, akin to architecture or psychology. It is based on user group research, information architecture, usability, and content strategy. As a result of combining these components, you get the solution of goals and objectives that makes the greatest sense for a person using a specific function.
UX Designer is a user assistant. They listen and understand all the problems of the client better than any psychologist. Also, they create the most favorable conditions for achieving the goals set to the design.
In fact, the UX design problems are subjective, since they are often associated with the individual perception of a product or service. Thus, one problem can have many solutions. The goal of the designer is to choose the most successful option that suits the maximum number of users.
Let’s discuss the key UX designer tasks:
Strategy and structure. UX designers collect and analyze information about users and major competitors, determine the goals and wishes of customers, as well as analyze how these problems are already solved in the market. Based on this analysis, the most successful and flexible solution for a particular product is found. UX designers develop the structure and strategy of the application.
Wireframes and prototyping. Based on the set strategy, wireframes are developed. Working prototypes are created from the wireframes. Testing and development of prototypes allow you to identify problem areas and create a smooth process of user interaction with the interface.
Development and analysis. The work of UX designers does not end with a prototype, they take part in the project at all stages of product development, coordinating work with developers and interface designers. They are also responsible for realizing the goals of the product.
UX Designer ensures that the company product supplied meets the needs of users and allows them to easily achieve the desired result. The designer, like a good wizard, makes a wide and convenient road for the user. This road will surely lead the user to the magic solution of even the most difficult problem.
Thus, let’s make the conclusions:
User experience design is a process of designing and improving the quality interaction between the user and the application.
UX Designer is engaged in the process of research, testing, development, content and prototypes to check the quality of the results.
UX is a non-digital practice but is used and determined primarily by digital industries.
UI makes the interface attractive
User Interface Design is an intermediary between the application and the person. This is not only the appearance but also the product interactivity.
Quite often, user interface design is confused with graphic design, branding, and even interface programming. But all these are a delusion. The User Interface is a complex structure that is responsible for transferring product development from research and layouts into an attractive, understandable and responsive experience for users.
If UX is a science, then UI is an art that focuses on all the product elements that make it attractive: colours, button style, graphics, animation, typography, infographics, widgets, behaviour, button responses, etc.
The UI designer is responsible for the way the user will perceive the product from a visual point of view. He takes the scientific findings and conclusions of UX designer and turns them into a certain form of art. The UI designer is the person who creates our final opinion. A successful combination of iconography, typography, colours, space and textures will help the user to easily navigate the final application.
The user should feel comfortable when using the product. It depends not only on an intuitive interface but also on how this interface looks. 90% of users stop using the application due to poor visual design.
Visual design is the product’s personality. He manages the key elements that inspire confidence in the brand.
Based on the experience in EGO Creative Innovations, we can note that the main tasks of the designer’s UI include:
Storytelling. For a UI designer, it is very important to understand how the human brain reacts to certain visual cues. For example, a UI designer knows how to show the user that the picture is also a button that you can click on and get additional information. The task of the UI designer is to help the user to correctly use the application, relying on its visual elements, while using as few words as possible.
Graphics and animations. Illustrations, various graphic elements and smooth transitions create a sense of individuality and uniqueness. In addition, user interface designers can be involved in logo design, branding, and other marketing elements to maintain the product image integrity.
Responsiveness. UI prototyping, animations and adaptability are those aspects that ensure the ultimate convenience of using the product on any devices.
In order to become a good UI designer you need experience, a lot of practice, and lots of errors corrected. The main goal is not just to create an attractive interface, but to get an emotional user response from using the product. Each user who opens the application, or visits the site, goes on a journey along that the UX designer has created for them. However, it depends only on the UI designer whether this journey will be exciting and unforgettable. He acts as a kind of guide for a new and exciting world.
Let’s make some conclusions:
User interface design is responsible for transferring the brand visual aspects to the product interface in order to improve it.
User interface design is a process of visual user management through the product interface using interactive elements, providing information exchange between a user and software components.
What UI and UX designers focus on?
In general, UX refers to how the user interacts with the product. Alongside, UI refers to how the product will be perceived by the users. UI and UX designers focus on different aspects of creating an application and treat users differently.
UX designers focus on user interaction with information, and UI designers take care of the appearance and interactive design. The UX designer creates a special ecosystem that conveys the core business idea, and the UI, in turn, animate this system, translating it into the real world through the use of visual signals that will cause the desired response from users.
Skilled designers understand that the user comes to the site or works with the application, having a clear goal or objective. The company should strive to solve the problems of users quickly and conveniently in order to create positive emotions in connection with the work done.
UI and UX designers create emotions. They strive to make users relaxed, comfortable and free, as they use a digital platform that solves all their questions.
As you can see, both UX and UI are extremely important. Honestly, there are thousands of good products with only one of these aspects successfully disclosed. Thus, just imagine how much these products could be more successful if they were strong in both areas.