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Best Way to Promote YouTube Videos on Reddit 2020

Hey guys, today we’re going to talk about promoting your videos on social media. Social media promotion was always hard, especially for YouTube. It’s always been a challenge and it becomes even harder these days than any time before. The matter is that not Facebook, Twitter, Instagram, and other social media platforms are monetizing and they have no incentive whatsoever to allow you to drive traffic from their platform to another platform for free.

That’s not going to happen and that’s why they’re going to sabotage any things you make and driving traffic from them to your YouTube channel as well. So dropping links and stuff like that won’t work.

Is self-promotion possible on popular platforms like Instagram, Facebook, and Twitter?

Let’s take a look at a simple example: try to drop a link on Instagram in the comments section so you generate a clickable link there. Why is it impossible? There’s a reason for that: they’re not going to let you drive traffic.

What about Facebook? This platform allows you to drop a link but you have to go through hell to click that link to actually watch the video. Why don’t you try to subscribe? The reason is pretty simple: it’s going to take you 30 minutes to subscribe to the channel. The same thing happens with Twitter as it is also ultra-complicated in driving traffic.

Effective and free self-promotion on Reddit

However, I have some good news and some bad news. The good news is that there is still one social network platform that will allow you to effectively drive traffic for free from their platform to YouTube. That platform is called Reddit. The bad news is that Reddit is ultra-complicated and it is very difficult to master with really harsh consequences if you fail.

So before you jump into Reddit and start dropping links, pay attention to the following: the reason that Reddit is so unique and it does allow you to do things that another social platform does not, it’s because it’s not monetized. The platform has other activities and agendas to make a profit. Also, the social platform is anonymous.

These factors make Reddit a very effective tool for you to promote your videos but you need to make it carefully. If you don’t perform it properly, following the rules of the platform, you will get banned. However, before you will get banned, you will get hate comments, downvotes and you’ll probably lose privileges to be posting in the future.

So, how can you avoid this and what is really going on with Reddit? It is true that Reddit gathers different people from all over the world who express their honest opinion. For this reason, you may see some vicious comments right there which you don’t see on Facebook and other platforms. So, what should you do to succeed on Reddit?

Promotion strategy on Reddit

Step 1: Become part of the community and provide value

First of all, it has to be clear by now – you cannot just drop your links on Reddit. You may think that the following plan will work: you just join a subreddit, drop your link and wait for the traffic to come. However, it will become a failed strategy. The matter is that you will get banned, and before you get banned, you will probably get a lot of hate comments.

Well, the first thing you need to understand if you want to master Reddit as a promotional vehicle is you have to change the concept. You should no longer be trying to promote your content on Reddit. Instead, we recommend you to become part of the Reddit community and provide some value to its users. It can be achieved by publishing relevant and useful posts that answer some questions, help others solve their problems, make their life easier.

You may ask when can you start to promote, right? At the beginning of your campaign on Reddit, you should just forget about your YouTube channel and videos. Once you become part of the following community, users know about you and your expertise, you can start carefully promoting your YouTube channel.

Step 2: Join a relevant subreddit related to your content

First of all, you always need to join a relevant subreddit that is related to your content and somehow connected with your business activity. Do not join subreddits that are not compatible with your content because you will get banned. Whether you produce bikes, pastries, or cakes, you should always join a relevant subreddit.

Step 3: Carefully read the Terms of Use of the subreddit

Secondly, do not even touch a POST button once you have joined a subreddit. Go directly to Terms of Use and carefully read them. For sure, you read such documents very rarely and that is not how you usually work, but Reddit is an exception.

The matter is that the tiniest violation of the platform’s rules will lead to getting banned. Moreover, it will be almost impossible to recover from that situation as the platform bans your accounts and it becomes a social permanent ban. So, it means you should not post anything before you carefully read the terms and conditions of the following subreddit.

Step 4: Posting relevant content that brings value

Once you’ve done that the next stage is to start posting content that is related to the subreddit for a number of days. This content should not include any information about your YouTube channel, so do not even try to promote it somehow. Keep posting things that bring value to the subreddit’s users, keep commenting on other replies thus bringing value as well. Don’t even mention your YouTube channel. This way, you should try to become a part of their community, you try to get them to know you.

Another important step to successfully post effective content that will further generate valuable traffic to your YouTube channel is to have a high rating. It can be achieved by posting and commenting on something that will bring value to users. It should not be self-promotion. Put it simply, spend a week on the platform by becoming part of the integral community and bringing value to other Redditors that will not have anything in common with self-promotion. Admins and moderators should about you and your account as a regular user that publishes valuable posts and helps the community in the subreddit.

Step 5: Use the subreddit’s self-promotion allowance to promote properly

At this stage, you need to know that each Reddit’s subreddit has a self-promotion allowance. It means that the platform’s subreddit will allow you to use self-promotion at a certain rate. Frequently, it’s 80/20 meaning 80 percent of posts that do not include self-promotion and 20 percent of self-promotional posts. Quite often, admins and moderators are quite strict in counting this rate so that you always need to be above the limit. Some subreddits will actually require 10/90 that means only 10% of your posts can be self-promotional.

Summing up, make sure you comply with that rate and you are extra careful as a mistake may result in a permanent ban for your promotional campaign. Our recommendation is to always keep with the following limits.

Step 6: Disclose the self-promotion purpose in post’s description

Lastly and most importantly, when you post self-promotional posts, disclose it in the description of the post. Do not just hide it in the end. It should be the first thing you say when you describe your post, your link. It may be performed in the following way: “Hey, I’m self-promoting, this is my own video.” Unless you do it, you will not get any respect for them and you’re gonna get downvoted, that is obviously bad.

So disclose the fact that this is a self-promotional post. The platform’s users respect you more for that and they actually can click the link inserted. Unless you show sincerity, sense of community and just honesty, you’re gonna get kicked from this platform immediately. But if you manage to comply with their self-promotional allowance, be a part of the community, bring some added value, don’t push your links all the time. You will get a huge amount of benefit from Reddit. Reddit can drive a lot of traffic but only if done correctly. So make sure you comply with what was said.

Step 7: Disclose the self-promotion purpose in post’s description

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Recap of the most important rules of self-promotion

Now let’s briefly recap the most important rules while promoting on Reddit:

1) Go directly to Terms of Use and carefully read them before publishing posts in the subreddit. The matter is that the tiniest violation of the platform’s rules will lead to getting banned. Moreover, it will be almost impossible to recover from that situation as the platform bans your accounts and it becomes a social permanent ban. So, it means you should not post anything before you carefully read the terms and conditions of the following subreddit.

2) Each Reddit’s subreddit has a self-promotion allowance. It means that the platform’s subreddit will allow you to use self-promote at a certain rate. Frequently, it’s 80/20 meaning 80 percent posts that do not include self-promotion and 20 percent self-promotional posts. Quite often, admins and moderators are quite strict in counting this rate so that you always need to be above the limit.

Final thoughts

Reddit is a complex social media platform that can provide you with lots of benefits if you promote your company or brand correctly. To be honest, the platform stands for a strict system that offers many limitations, but if you become a part of the integral community and offer value, it will provide you with the opportunity to promote your company and achieve your business goals.

Tags: #reddit

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